We asked Zen Japanese if they would be the first client
to use our new advertising tool at one of their locations.
After 10 meetings, 12 emails, and 3 phone calls the owner
asked us to let him think about it.
Then, one Friday afternoon we got a text message saying, “It’s a go”!
The office jumped for
joy and we cracked open a bottle of champagne.
We had our first genuine client and were ready to see if this thing
could actually do what we said, spread the word about our clients company and bring in more business!
From the GM of Zen “Daniel and the Hollerthis.com crew approached me about their service early on. Having used Groupon and other internet deal sites for Zen, I wasn't chomping at the bit to do it again, but after a quick run through of how Hollerthis.com works I gave it a shot. I was thrilled at how versatile the experience was and how I was able to change up the deals anytime myself. The wealth of easy to understand back end data was also invaluable for learning what was resonating with my customer base and what was falling flat. Whether it was running daily percent off deals or "groupon style" $30 for $15 type deals, I found Hollerthis.com to be a great tool to build my business, and generate great word of mouth buzz!!”
We got busy setting up Zen's account. Graphics put together a killer ad copy and the hyper active brain trust "The Deal Guru's", started tossing ideas back and forth with Zen's management about what offers we should put out there. They had to be profitable and enticing!
The next day we logged into the Holler This™ official back office for Zen. You will get access to your own back office when you sign up. Here we could patiently watch the automated software do its thing and report back to us the numbers. Well, after 5 minutes we all got bored and went back to work. You see it takes a couple of days to kick in and well, sometimes we forget that and stare.
Fast forward 30 days and we gathered around again to pull up the trusty back office to check the report on how Holler This™ had been doing for Zen.
What we saw was exciting. No, it was amazing.. Actually it was unbelievable. Ok, I may be exaggerating but it was pretty cool. The numbers were outstanding and when we crunched the return on investment we yelled, “it’s a home run!!”
Now, I know what you are thinking..
Great! So What! What the heck
happened? Out with it already. Tell me what Holler This™ was doing for Zen those thirty days?
First off...
Zen is a great restaurant. They have amazing food,
I know because I am friends with the chef and he has talent on loan from God
himself.
The thing is, it doesn't matter how great you are,
if no one knows, then no one cares!
The Holler This™ team knows all about this.
Our founder is a 16 year business veteran who has owned several different types of
companies. In those years he was constantly advertising, because you have to or else you fail.
He was part of the transition into the dominate advertising medium of today, the Internet, and
has tried all of the different online marketing methods. It was this experience that led to
the idea of Holler This™.
So lets see how this idea works step by step.
Zen is located in Austin. Holler This drives traffic to our web site where people are looking for
new companies in their area that have a great deal.
People found Zen on Holler This and the deal they are offering looks great. They
check it out.
They find that Zen has a coupon that is a Buy One Get One offer and they want it.
But this is not your typical deal site.
We are not selling coupons for you. What we are doing is much bigger
and much better...
When people want your deal, they have to share it with all of their friends. Want to know why?
People are connected, they like to share and they like great deals.
2/3 of Americans are part of online social networks
80% of those people use it every day!
The average person has 130 friends on their network!
Holler This™ makes it easy to use these facts as leverage to
get your company name and offers out quickly and easily.
When people share Zen with their friends, Holler This™ automatically
generates a share ad that goes right where their friends are looking every day.
When one of those friends see the deal and want it, well they have to share it also!
Your ad will get distributed from friend to friend to friend.
Can you see the power in this yet?
We don't have to hire printers, buy mailing lists, stamps or post cards
We don't have to build web pages and blogs and hope people will visit
We don't have to build a fan page and spend a year getting "likes"
We don't have to spend a fortune on pay per click ads
We can have people spread the word about your company by simply giving them what we would have
in the first place.. A great deal!
This is word of mouth advertising for the 21st century!
So lets look at the numbers for Zen...
801 people viewed the ZEN ad pages on hollerthis.com during the 30 day run.
The companies’ ad was shared across social networks 103 times! That equates to an average of 13,000 impressions or more!
54 of the coupons issued by ZEN through Holler This™ were used.
It is estimated that at least 11 of these were NEW CUSTOMERS!
Zen’s average meal is $9 and their customers usually visit at least once per month so that is a potential yearly value of $1,188 from these 11 new customers alone!!!
Holler This™ generated enough new business to pay for itself for the entire year, in the first month!
By allowing people to get a great deal in exchange for them sharing Zen with all their friends Holler This™ created a win-win for both Zen and it’s customers.
People love to share something good and we make it easy for them to do so.
